Following devastation from recent hurricanes, the FCC’s chief says Apple should “step up to the plate” and put Americans’ safety first.
Federal Communications Commission Chairman Ajit Pai has a message for Apple CEO Tim Cook: “Flip the switch” and turn on FM radios embedded in iPhones.
In the wake of three major hurricanes that have Pai issued a statement Thursday urging Apple, one of the largest makers of cellphones in the US, to “reconsider its position, given the devastation wrought by Hurricanes Harvey, Irma, and Maria.” FM radios that are already included in every phone could be used to access “life-saving information” during disasters, he said.over the past month,
For years the majority of smartphones sold in the US have included FM radios, butso that you couldn’t use the function. Why? Mobile customers would be a lot less likely to subscribe to streaming music services if they could just listen to traditional, free broadcast radio. This incentive is especially true for Apple, which has a streaming music service.
In recent years, phone manufacturers have begun to turn on the feature. Today, several makers like Samsung, HTC, Motorola and LG have FM capability working, including on some of their most popular devices, like the Samsung Galaxy S8 and the Moto G5 Plus. But Apple continues to hold out.
“Apple is the one major phone manufacturer that has resisted doing so,” Pai said.
Apple didn’t respond to a request for comment.
Broadcast signals are often the most resilient and reliable form of communication during and after a disaster. While cell phone infrastructure is often knocked out in the wake of a big storm, broadcast signals, which use low frequencies and can travel much further distances and penetrate through obstacles, usually remain up. Radio broadcasts are often the best way to get critical information to the public during a disaster.
Pai’s statement comes as some lawmakers have also begun to put the pressure on Apple to turn on its FM radios. Sen. Bill Nelson of Florida is leading the charge. While touring the damage, Nelson told a local TV station in Fort Myers that he was considering writing phone manufacturers.
The National Association of Broadcasters, which represents radio station owners, has for years lobbied lawmakers and the wireless industry on this issue. The group said Thursday it’s encouraged by Pai’s support and it’s joining him and Nelson in urging Apple to acknowledge the public safety benefits of activating its FM radios in iPhones.
“Local broadcasters are a lifeline information source in times of crisis, as Chairman Pai, Sen. Bill Nelson (D-FL) and other members of Congress and the FCC have noted,” the group said in a statement.
Pai, a Republican, has been reluctant to mandate cell phone makers offer FM radio access. Instead, he’s hoping to appeal to Apple’s sense of duty to promote public safety.
“I am asking Apple to activate the FM chips that are in its iPhones,” Pai said. “It is time for Apple to step up to the plate and put the safety of the American people first.”